19 February 2025 – Holiday Inn Dhaka City Center
Charu Ceramic proudly hosted its Annual Business Meet 2025, uniting its nationwide dealer network under the theme “Empower Together” of Charu Annual Business Meet 2025 The event served as a dynamic platform for collaboration, celebration, and setting the vision for a bold future in Bangladesh’s ceramic industry
Leadership presence at the event included:
Asif Iqbal Mahmud, Deputy Managing Director
Mohammad Khaleduzzaman, Executive Director
Avenue Sangma, Head of Business
In a powerful keynote, Asif Iqbal Mahmud emphasized the importance of supporting local industries:
“Every time we choose a local product over an imported one, we invest in our own economy. Let’s stand behind brands like Charu and other homegrown names—not just for quality, but for the future of Bangladesh. Say no to Chinese imports when Deshi brands can deliver better,” he stated passionately. Asif Iqbal Mahmud, Deputy Managing Director, Chief Guest of the program.
Mohammad Khaleduzzaman, Executive Director, reinforced Charu’s continuous pursuit of excellence:
“We always believe in improving our product quality, service, and conducting end-to-end user experience analysis. Our goal is to support our customers beyond the next level,” he shared, highlighting the company’s customer-centric mindset.
Following his speech, the discussion centered on how Charu’s operational model is shifting from traditional service to experience-first thinking, integrating customer feedback loops, digital tools, and agile processes to enhance responsiveness across all dealer touchpoints. The emphasis was clear: delivering consistent value through excellence in every layer — from product design to delivery and after-sales support.
Panel discussions and breakout sessions further explored the importance of data-driven decision-making, predictive inventory management, and the development of sustainable product lines tailored to evolving lifestyle trends.
Avenue Sangma, Head of Business, spoke on innovation and leadership:
“We are continuously developing new products and technologies based on market demands. Charu is not here to follow trends — we’re here to lead. Together, we will build something bigger and stronger for the future.”
His message was well-received by dealers, many of whom shared their local insights and success stories, reinforcing the shared ownership of Charu’s growth.
The event concluded with an award ceremony honoring top-performing dealers, followed by an engaging networking session that laid the groundwork for even stronger partnerships ahead.
This year’s meet wasn’t just about goals — it was about believing in a bigger future and standing united as one brand, one team, and one vision. This inspiring gathering showcased Charu’s commitment to innovation, partnership, and national pride. Dealers left with renewed energy and a unified vision: to build stylish spaces and a stronger Bangladesh — together.
