Discover My Journey So Far
14 Years of working Experience with Brand Marketing | Sanitaryware/Bath Fittings Professional | Sales & Retail Marketing Professional | Product Sourcing & Product Development Expert.
Currently working at CHARU Ceramic Industries Limited, my focus is on elevating our sanitaryware brands, COTTO and CHARU, through strategic sales and marketing initiatives. Leveraging my expertise in product development, product placement on demand, retail and distribution, online marketing, content marketing, and SEO, I have been instrumental in broadening our market presence and enhancing brand recognition across the nation.
Previously, as a Brand Manager and later as an Assistant General Manager at Tilottoma Bangla Group, I honed my skills in brand relationship cultivation and consumer engagement. My approach is characterized by a commitment to brand integrity and a passion for connecting with customers through innovative marketing strategies.
Brand & Business Leadership Experience
Strategic and results-driven marketing professional with extensive experience in brand management, retail and distribution, and product development. Proven track record of leading cross-functional teams and launching impactful marketing campaigns for globally recognized brands including TOTO, GROHE, American Standard, COTTO, and CHARU. Adept at driving business growth through customer-centric strategies, market expansion, and innovative product development & positioning. Known for building strong partner relationships, optimizing retail performance, and delivering measurable results in competitive markets.
Product Development
Innovative and detail-oriented product development professional with strong expertise in turning market insights into commercially successful products. Skilled in managing the end-to-end product lifecycle — from concept and design to launch and post-launch optimization. Experienced in collaborating with R&D, design, supply chain, and marketing teams to deliver user-focused solutions for brands
Distribution & Retail
Results-driven professional with strong expertise in distribution and retail operations. Proven ability to streamline supply chains, expand retail networks, and drive sales growth. Skilled in managing channel partners, optimizing inventory, and executing market-entry strategies. Experienced in working with premium brands to ensure consistent retail performance and customer satisfaction.
Brand Marketing
Dynamic brand marketing professional with a track record of building and positioning premium brands in competitive markets. Skilled in developing 360° marketing strategies, managing campaigns, and driving brand equity. Experienced in consumer insights, product launches, and digital engagement to deliver consistent brand experiences and measurable business growth across diverse channels.